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Digital Destination
Optimisation Program
Optimisation Program
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Address the gap in your
destination's digital strategy
destination's digital strategy
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Provide local operators with the hands on support they need to survive and thrive.
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Enjoy a fully managed, turnkey solution designed to help time-strapped destination marketers provide operators with targeted support while maximising destination digital presence and
driving stronger recovery outcomes.
driving stronger recovery outcomes.
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Connect the dots between recovery funding and recovery
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If you've been charged with tourism industry support, you know how difficult it is to deliver tangible value to your local operator community.
This program maximises the impact of bushfire and COVID-19 grants while generating measurable results for local businesses and destination marketers alike.
This program maximises the impact of bushfire and COVID-19 grants while generating measurable results for local businesses and destination marketers alike.
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Digital Destination Optimisation Program
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From audit to activation in just three months
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The Digital Destination Optimisation Program provides tools and support to improve the completeness, quality and accuracy of destination and local operator content across Google Business Listings, Google Maps, Google Travel Guides, and more. It's a turn-key solution that allows time-poor tourism organisations to deliver local stakeholders a comprehensive support program without additional resourcing burdens.
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AUDIT
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We analyse the quality of your tourism community's presence in Google products. Our audit identifies gaps in listing information, verification status, missing or out-of-date Street View content, and issues with the quality of imagery contained in local Google My Business listings.
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ACTIVATION
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We proactively fix operator Google My Business listings, imagery and Street View content while also improving the presence of tourism points of interest, elevating destination perception. You then receive a detailed report summarising changes and their immediate impacts.
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TRAINING
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We provide unique value to your tourism community through tactical training webinars and workshops covering best practices in optimising their Google content. They also have access to a comprehensive online “Local Business Marketing Academy” guiding them to market themselves across a variety of popular digital platforms. You also receive frontline staff training to improve internal capabilities.
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MEASUREMENT
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All local operators receive a dashboard to help them monitor activity across all Google properties. Roll-up reports provide you with cumulative impact insights from all participating businesses across your destination. Mobile location data connects digital activity with physical visitation including a focus on 10 nominated points of interest with the ability to sort visitors by source market.
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The owned channel myth
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Have you put all your digital efforts into maximising website traffic while overlooking your presence in the increasingly powerful context of the digital juggernauts like Google, YouTube, or Wikipedia? Check out the article below to understand and address this hole in your digital strategy and learn how even a small investment can make a massive difference.
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So much time, money, and energy are focussed on website optimisation, promotion, and keyword SEO. But all too often, local operator Google My Business listings are seen as outside the sphere of influence for destination marketers and are left to chance, leaving a gaping hole in digital destination strategies.
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As organic traffic continues to decline, it's imperative to deploy new ways to reach, engage, and convert online traffic. Local search optimisation through Google My Business isn't just a timely solution, it's a critical strategic component of any successful tourism recovery strategy.
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While keyword optimisation will always be an integral part of a comprehensive SEO strategy, it’s just the tip of the iceberg in a wide world of SEO initiatives. We explain why Local SEO should be prioritised if the goal is to capture and convert highly lucrative audiences who are ready to purchase.
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With more than 3 billion direct free connections being made each month in Google Maps, destination marketers must work with local stakeholders to ensure every point of interest and local business showcases accurate information and visually appealing imagery to shape positive destination perception for visitors.
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Enjoy year-round expertise
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Enjoy 360 degrees of travel marketing solutions from the tourism industry insiders.
