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Digital Destination
Optimisation Program
Optimisation Program
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Address the gap in your
destination's digital strategy
destination's digital strategy
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Provide local operators with the hands on support they need to survive and thrive.
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This is a fully managed, turnkey solution designed to help time-strapped destination marketers provide operators with targeted support while maximising destination digital presence and
driving stronger recovery outcomes.
driving stronger recovery outcomes.
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Identify the gap in your digital strategy
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Have you put all your digital efforts into maximising website traffic while overlooking local presence in the increasingly powerful digital juggernauts like Google, YouTube, and Wikipedia? Learn how a small reallocation of investment can make a massive difference.
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Digital Destination Optimisation Program
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From audit to activation in just three months
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The Digital Destination Optimisation Program provides tools and support to improve the completeness, quality and accuracy of destination and local operator content across Google Business Listings, Google Maps, Google Travel Guides, and more. It's a turn-key solution that allows time-poor tourism organisations to deliver local stakeholders a comprehensive support program without additional resourcing burdens.
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AUDIT
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We analyse the quality of your tourism community's presence in Google products. Our audit identifies gaps in listing information, verification status, missing or out-of-date Street View content, and issues with the quality of imagery contained in local Google My Business listings.
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ACTIVATION
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We proactively fix operator Google My Business listings, imagery and Street View content while also improving the presence of tourism points of interest, elevating destination perception. You then receive a detailed report summarising changes and their immediate impacts.
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TRAINING
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We provide unique value to your tourism community through tactical training webinars and workshops covering best practices in optimising their Google content. They also have access to a comprehensive online “Local Business Marketing Academy” guiding them to market themselves across a variety of popular digital platforms. You also receive frontline staff training to improve internal capabilities.
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MEASUREMENT
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All local operators receive a dashboard to help them monitor activity across all Google properties. Roll-up reports provide you with cumulative impact insights from all participating businesses across your destination. Mobile location data connects digital activity with physical visitation including a focus on 10 nominated points of interest with the ability to sort visitors by source market.
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Enjoy year-round expertise
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Enjoy 360 degrees of travel marketing solutions from the tourism industry insiders.
