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Have you put all your digital efforts into maximising website traffic while overlooking your presence in the increasingly powerful context of the digital juggernauts like Google, YouTube, or Wikipedia? Check out the article below to understand and address this hole in your digital strategy and learn how even a small investment can make a massive difference.
So much time, money, and energy are focussed on website optimization, promotion, and keyword SEO. But all too often, local operator Google My Business listings are seen as outside the sphere of influence for destination marketers and are left to chance, leaving a gaping hole in digital destination strategies.
As organic traffic continues to decline, it's imperative to deploy new ways to reach, engage, and convert online traffic. Local search optimisation through Google My Business isn't just a timely solution, it's a critical strategic component of any successful tourism recovery strategy.
While keyword optimisation will always be an integral part of a comprehensive SEO strategy, it’s just the tip of the iceberg in a wide world of SEO initiatives. We explain why Local SEO should be prioritised if the goal is to capture and convert highly lucrative audiences who are ready to purchase.