Digital Destination Optimisation
Address the gap in your destination’s digital strategy
Provide local operators with the hands-on support they need to survive and thrive through a fully managed, turnkey solution designed to help time-strapped destination marketers provide targeted support while maximising the digital presence of their destination.
From audit to activation in as little as three months
The Digital Destination Optimisation Program provides tools and support to improve the completeness, quality and accuracy of destination and local operator content across Google Business Listings, Google Maps, Google Travel Guides, and more. It’s a turn-key solution that allows time-poor tourism organisations to deliver local stakeholders a comprehensive support program without additional resourcing burdens.
How does it work?
Step 1: Audit
Assess and improve your digital footprint
We analyse the quality of your tourism community’s presence in Google products. Our audit identifies gaps in listing information, verification status, missing or out-of-date Street View content, and issues with the quality of imagery contained in local Google My Business listings.
Step 2: Activation
We proactively fix operator Google My Business listings, imagery and Street View content while also improving the presence of tourism points of interest, elevating destination perception. You then receive a detailed report summarising changes and their immediate impacts.
Step 3: Training
Bringing best practice to life
We provide unique value to your tourism community through tactical training webinars and workshops covering best practices in optimising their Google content. They also have access to a comprehensive online “Local Business Marketing Academy” guiding them to market themselves across a variety of popular digital platforms. You also receive frontline staff training to improve internal capabilities.
Step 4: Measurement
Show real results and ROI
All local operators receive a dashboard to help them monitor activity across all Google properties. Roll-up reports provide you with cumulative impact insights from all participating businesses across your destination. Mobile location data connects digital activity with physical visitation including a focus on 10 nominated points of interest with the ability to sort visitors by source market.
Let us craft a unique optimisation strategy for your destination
No matter your budget, goals, or size, we can tailor a destination optimisation program that’s perfect for you. Reach out today and let’s have a chat.