Virginia is for Lovers

The slogan “Virginia is for Lovers” suggests romance, but that isn’t all Virginia is about. We are lovers of mountains, history, beaches, culinary and so much more!

“Virginia is For Lovers” was created more than 50 years ago, and it’s become one of the most beloved and iconic slogans in the world. While it’s meant a lot of different things to a lot of different people over the years, one thing remains the same: LOVE. Find out more about what the slogan represents and how it came to be.