Public Relations & Content
Amplify your voice. Shape your story. Drive awareness and action.
What we do
We work with our partners to craft and share stories that reach media, creators and audiences, building awareness, trust and engagement for your brand or destination.
Our team steps into the media landscape on your behalf: briefing, pitching and placing your narrative so it resonates where it counts.
How we help
Media Relations & Pitching
We build and nurture strong relationships with journalists, editors, and broadcasters. From press releases and media calls to tailored pitching, we make sure your story lands in the outlets that matter most.
Influencer & Earned Media Campaigns
We partner with creators and digital storytellers whose audiences align with your brand. Every collaboration is designed to feel authentic, spark curiosity, and generate measurable engagement.
Content & Broadcast Production
We produce high-quality editorial, photography, video, and written content that captures attention and reinforces your key messages across multiple platforms.
Storytelling & Brand Partnerships
We shape cohesive narratives that connect emotionally and strategically. By aligning with like-minded brands and sponsorship opportunities, we extend your reach and amplify your story.
In-Market Visits
We host our partners in Australia and New Zealand, arranging tailored media calls, briefings, and events to connect you directly with journalists and influencers who can tell your story with impact.
Events & Consumer Activations
We design experiential activations and launch events that immerse audiences in your destination or brand, creating moments that inspire coverage and build long-term affinity.
Why it matters
In a crowded travel market, being visible is just the start
What turns visibility into value is trust, relevance and action. When your story is told well, by credible voices, it doesn’t just reach people… it moves them. Our Public Relations & Content service ensures your message is heard, embraced and acted upon.