The scope of our activity is limited only by the imagination, and is always evolving to cater to changing market needs. Here we share with you some highlights of a cross section recently implemented activity and offer insights into some key trends impacting travel marketing in Australia and New Zealand.
For destinations looking to enter or increase their share of the New Zealand travel market, the first step is maximising awareness of their destination with this attractive demographic of potential visitors.
With more and more travellers turning to Google Maps both before and during the travel planning process, the way your destination and local businesses are represented in this platform will significantly contribute to the user’s perception of your destination.
By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.
When earthquakes in Japan shifted the tourism board’s in-market strategy, Gate 7’s outlook on content creation and distribution framed a stunning portrait of the nation’s regions within an integrated campaign.
As tragic bushfires overtook the Australian national psyche, a holistic crisis communications strategy helped to take the heat off a hard-working local council and one of their key destination stakeholders.
Brand USA and NZME continue to create impactful and needle-moving campaigns but making each campaign better than the one before requires on-going optimisation, innovation, and meticulous stakeholder management.
Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.
A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).
By removing barriers to attendance and providing more value to exhibitors, Gate 7 maximised attendance for the Brand USA Travel Trade Expos in New Zealand while receiving 95% satisfaction with attendees.
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
Through a long-term product development and distribution strategy, North Lake Tahoe increased their available long-haul product listings by 620% and nearly doubled market spend in-destination over four years.
As domestic travel begins to boom, regional tourism bodies must move quickly to expand their market share by creating smart tourism product packages and leveraging travel industry distribution networks like never before.
See how Visit California increased search volumes for flights to San Francisco by 25% with the help of two celebrity chefs and a heaping helping of snack-sized shareable content designed to reposition the state’s culinary offerings for a millennial audience.
A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.
With a dash of innovation, a pinch of quick-thinking, and a menu of delicious Mexican home cooking, we brought Los Cabos to life through pre-recorded presentations targeting hand-selected segments of our travel agent database in a highly successful virtual roadshow.