The scope of our activity is limited only by the imagination, and is always evolving to cater to changing market needs. Here we share with you some highlights of a cross section recently implemented activity and offer insights into some key trends impacting travel marketing in Australia and New Zealand.
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
Through a long-term product development and distribution strategy, North Lake Tahoe increased their available long-haul product listings by 620% and nearly doubled market spend in-destination over four years.
As domestic travel begins to boom, regional tourism bodies must move quickly to expand their market share by creating smart tourism product packages and leveraging travel industry distribution networks like never before.
See how Visit California increased search volumes for flights to San Francisco by 25% with the help of two celebrity chefs and a heaping helping of snack-sized shareable content designed to reposition the state’s culinary offerings for a millennial audience.
A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.
With a dash of innovation, a pinch of quick-thinking, and a menu of delicious Mexican home cooking, we brought Los Cabos to life through pre-recorded presentations targeting hand-selected segments of our travel agent database in a highly successful virtual roadshow.