Google Mapping Your Way to Positive Destination Perception

With more and more travellers turning to Google Maps both before and during the travel planning process, the way your destination and local businesses are represented in this platform will significantly contribute to the user’s perception of your destination.

Focus on Local SEO over Keyword SEO to Drive Economic Impact

To help local businesses capture and convert lucrative audiences with high purchase intent, Local SEO should be prioritised over keyword and website optimisation strategies. Learn why.

Maximise Recovery by Thinking Locally

Destinations that invest in operators' Google My Business listings reap rewards long after recovery funding is allocated.

Optimising Beyond Owned Channels

Many tourism destinations have a gaping hole in their digital strategy, leaving their recovery efforts falling short of the mark.