Alterra Mountain Company

Covering 14 of the world’s most iconic skiing destinations, the Alterra Mountain Company‘s Ikon Pass is the ultimate winter holiday product.

Gate 7 has provided Alterra Mountain Company with public relations services in Australia since 2018.

To access a range of content such as story starters, FAQs and images for Alterra Mountain Co. and Ikon Pass, please head to our Resource Centre.

Senior PR Manager
Monique Campanella
 

Broadcasting Awareness from the Mountaintops: Alterra Mountain Co + Sunrise

By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.
Case Studies