Consumer Activations
If you build it, they will come.
There is no better way to bring your destination or product to life than creating an immersive and interactive consumer activation. Over the years, Gate 7’s creative team have conceptualised newsworthy activations stimulating awareness and conversion. Our team will bring to life a unique and highly engaging consumer experience incorporating your destination’s core theme and unique selling proposition.
No dream is too big!
We will maximise every opportunity to extend your investment and reach by carefully identifying aligned brand and media partners offering synergy and reach. Your activation and all communications will be focused around a core message which will be broadcast via our media partners ensuring we attract a highly targeted audience.
Create once, activate often.
Where possible, your unique activation will be designed with the capability to be rolled out across multiple cities and, where required, international markets. With all of the attention your activation will be getting, we will ensure data capture for you to stay in touch with your audience.
NZME + House of Travel + Brand USA
Brand USA and NZME continue to create impactful and needle-moving campaigns but making each campaign better than the one before requires on-going optimisation, innovation, and meticulous stakeholder management.Expanding the Frame: San Diego Tourism Authority, American Airlines and Travelex’s Consumer Content Campaign Campaign
Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.Creating commercial outcomes by colouring outside the lines
A collaboration between Visit California and Air New Zealand put a focus on the family while driving exceptional results for both client and brand partner in a creative, high-tech street execution.Witchery + Excite Holidays + Santa Monica
A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.Optimising Beyond Owned Channels
Many tourism destinations have a gaping hole in their digital strategy, leaving their recovery efforts falling short of the mark.Let's Get Experiential
If you’re looking to bring your destination or product to life for an Australian and New Zealand market, Gate 7 can help.