Content and influencer marketing is undoubtedly the new black; They increasingly form a vital or foundational role in any marketing plan. And it’s not surprising. Visuals portray so much so quickly. In our digitialised world, we all belong to tribes through our followings – those groups of people we relate to through our passions and interests. What makes successful content and influencer marketing is a combination of the careful construction of the creative, alignment and scale. Crafting the right stories with the right people for the right following and a commitment to leveraging the most return from the investment by maximising distribution through advanced planning and partnerships.