Beyond The Feed: Making Creator Content Work Harder
How Gate 7 looked beyond a traditional PR brief to create immediate social exposure and a versatile content library for Japan’s Nasu Highlands.
ChallengeNasu Highlands Tourism wanted to build awareness among Australian travellers through PR and familiarisation visits. But in assessing the brief, Gate 7 identified an opportunity to strengthen the foundations for this activity: the destination had limited imagery and marketing materials to support media storytelling and future promotion. The briefBuild awareness of Nasu Highlands in Australia and create opportunities for future destination storytelling. InsightThe right creator partnership can do more than reach an audience. It can produce valuable content that works across multiple marketing channels long after the social posts go live. |
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IdeaWe recommended a content-first approach that would support Nasu’s broader PR ambitions while delivering immediate exposure. Rather than focusing on influencer reach alone, we partnered with specialist content creators who could introduce the destination to Australian audiences and build a professional library of photography and video for future marketing and PR |
ExecutionGate 7 partnered with Live to Create’s Sam Buchwald and Zac Freuden, selected for their expertise in capturing outdoor adventure and destination experiences. Working with Tourism Exchange Japan and local partners, we developed a tailored itinerary showcasing Nasu’s landscapes, outdoor experiences, food and culture. The partnership delivered professional destination photography and B-roll footage for future marketing and PR, alongside three Instagram Reels and daily Stories introducing Nasu to the creators’ Australian audience. |
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Results+ 60+ high-resolution destination images delivered for future marketing and PR + B-roll video library created for ongoing destination promotion + 3 Instagram Reels showcasing Nasu’s landscapes, adventure and culture + 8,000 people reached through Instagram Reels + 11,395 Reel plays generated |
The Gate 7 Difference
Gate 7 looked beyond the initial PR brief to identify an opportunity for greater long-term value. By recommending a content-first approach, selecting creators for their production expertise and coordinating delivery with partners in Australia and Japan, we transformed a creator partnership into an investment that delivered across social, content and future PR and destination marketing.