When earthquakes in Japan shifted the tourism board’s in-market strategy, Gate 7’s outlook on content creation and distribution framed a stunning portrait of the nation’s regions within an integrated campaign.
Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.
See how Visit California increased search volumes for flights to San Francisco by 25% with the help of two celebrity chefs and a heaping helping of snack-sized shareable content designed to reposition the state’s culinary offerings for a millennial audience.
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