Now is the time for regional destinations to explore product development and packaging, travel trade distribution channels, and relationships that create long-term partnerships.
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
Through a long-term product development and distribution strategy, North Lake Tahoe increased their available long-haul product listings by 620% and nearly doubled market spend in-destination over four years.
