How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market
A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).
By removing barriers to attendance and providing more value to exhibitors, Gate 7 maximised attendance for the Brand USA Travel Trade Expos in New Zealand while receiving 95% satisfaction with attendees.
Brand USA turned a global lock-down into one of their most successful and cost-effective training campaigns by providing value to agents when they needed it most.
