How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market
When times got tough for the travel industry, Gate 7’s New Zealand Country Manager, Wayne, found a perfect way to give back to the travel industry by giving more of himself.
With so many great partners to choose from, it's important to critically evaluate each before committing to a destination marketing partnership. See what we look for when designing a campaign.
A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
As domestic travel begins to boom, regional tourism bodies must move quickly to expand their market share by creating smart tourism product packages and leveraging travel industry distribution networks like never before.
