How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market
With so many great partners to choose from, it's important to critically evaluate each before committing to a destination marketing partnership. See what we look for when designing a campaign.
A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
