A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).
When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.
As domestic travel begins to boom, regional tourism bodies must move quickly to expand their market share by creating smart tourism product packages and leveraging travel industry distribution networks like never before.
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