The Ski Industry Unites To Combat Climate Change
On June 10, 2021, Alterra Mountain Company officially announced the launch of the Climate Collaborative Charter, a set of commitments and pledges around sustainability and advocacy between the four largest ski industry leaders: Alterra Mountain Company, Boyne Resorts, POWDER, and Vail Resorts.
Alterra Mountain Company and other ski industry leaders have agreed to operate their respective resorts with sustainability at the forefront and use their collective voice to advocate for effective public policy on climate action in order to leave a positive legacy for future generations of skiers, snowboarders, and outdoor enthusiasts. This will translate to further implementation of sustainable practices across the combined 71 North American resorts, including marquee destinations such as Steamboat, Mammoth Mountain, Deer Valley Resort, Vail Mountain, Whistler Blackcomb, Park City Mountain, Big Sky Resort, Snowbird, Mt. Bachelor, and Killington.
As business leaders, the resort companies commit to:
- Reduce energy use wherever possible and aggressively pursue renewable energy sources to be carbon neutral
- Climate action and advocacy for effective public policy to accelerate the shift to a renewable energy economy
- Strong efforts and goals to reduce waste
- Be responsible stewards of the environment – the land, forests, watersheds, and habitats that provide the pristine locations where we live, work and host guests
- Share best practices to accelerate change in their respective companies and communities
- Support the National Ski Areas Association’s Sustainable Slopes platform
Read the pledge here.
Email Tony (tony@gate7.com.au) for high-resolution images, more information, or access to spokespeople for Alterra Mountain Co.