With so many great partners to choose from, it's important to critically evaluate each before committing to a destination marketing partnership. See what we look for when designing a campaign.
Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.
A carefully selected brand partnership can help you open up new promotional channels, supplement reduced marketing budgets, and build awareness and prestige amongst key niche audiences.
A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.
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