How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market
Partnering with some of the biggest names in Australian radio to bring the Golden State straight to listeners’ ears from L.A. resulted in a hot ROI for Visit California.
By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.
As tragic bushfires overtook the Australian national psyche, a holistic crisis communications strategy helped to take the heat off a hard-working local council and one of their key destination stakeholders.
Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.
Learn how 500+ stakeholders came together to support an integrated PR strategy that placed local spokespeople front and centre to generate 41 million media impressions.
Destinations looking to turn engagement into visitation must seamlessly integrate public relations (PR) into their destination marketing strategy for maximum effect.
