Celestyal Turns Niche into Notable

Focusing on their niche point-of-difference put Celestyal Cruises’ on the map for Australian travel media.

Travel Helped the Radio Star: Visit California & MMM Radio Integration

Partnering with some of the biggest names in Australian radio to bring the Golden State straight to listeners’ ears from L.A. resulted in a hot ROI for Visit California.

Broadcasting Awareness from the Mountaintops: Alterra Mountain Co + Sunrise

By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.

Crisis Communications: The Koala Crusade

As tragic bushfires overtook the Australian national psyche, a holistic crisis communications strategy helped to take the heat off a hard-working local council and one of their key destination stakeholders.

Why I’m Not Sad about the Demise of Traditional Destination Public Relations

The role of public relations in destination marketing has changed. But instead of yearning for the past, our Director of PR is embracing the future and changing her playbook.

Expanding the Frame: San Diego Tourism Authority, American Airlines and Travelex’s Consumer Content Campaign Campaign

Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.

500 Voices Tell the Greater Port Macquarie Story

Learn how 500+ stakeholders came together to support an integrated PR strategy that placed local spokespeople front and centre to generate 41 million media impressions.

Integrating public relations into your destination marketing strategy

Destinations looking to turn engagement into visitation must seamlessly integrate public relations (PR) into their destination marketing strategy for maximum effect.