Brand USA
Contacts
FAQs
Brand USA is the destination marketing office for the USA. As such, we focus on multi-destination visits and taking travellers to, through, and beyond the traditional gateways into the United States. We promote the USA as a collection of diverse states and cities, working with any theme or story.
Preparation for travel to the USA is key to a seamless experience. Ensure you/your clients have a valid ESTA or visa for entry. While it can be helpful to support clients through the process all visa applications, including ESTA’s need to be completed by the individual travelling or their guardian, to ensure accuracy, privacy, and legal compliance. esta.cbp.dhs.gov
- Passports must be valid for at least 6 months beyond your stay
(unless exempt). - Mobile Passport Control App is a free app that enables ESTA holders to access faster processing at select airports across the USA.
- Carry printed copies of your flight details, accommodation and itinerary.
For more information and the latest government issued travel advice, here are some handy links
The U.S. Consulate in Australia and New Zealand can offer a wide range of visa advice and will be able to help process applications. Learn more important information at their website: https://au.usembassy.gov/visas/ and https://nz.usembassy.gov/visas/
As every state experiences a different climate and geography, the United States can easily be considered a year-round destination.
The USA has a great highway system, so road tripping is straight forward for guests. National and regional airlines service most major towns and cities. Additionally, public transport like AMTRAK trains, and Greyhound buses provide affordable transportation.
Tipping is common practice in the USA and part of our hospitality culture. Below is a general guide to follow:
– Restaurants: 18-20%
– Taxis: 10-15% (many taxis aren’t equipped with credit card machines, so ask before you get in)
– Tour guides: 20%
– Bell desk: $2/bag
– Valet: $2 when they bring your car around (nothing when you drop it off)
– Valet loading luggage into your car: $2/bag
– If hotel delivers anything to your room: $3
– Housekeeping: $3/day on the bed
– Courtesy shuttle: $2 per person
– Doorman if they call you a cab: $2
Check out Visit the USA’s premier entertainment streaming site: GoUSA TV and our latest Inspiration Guide for U.S. inspiration, as well as our awesome Trip Planner – this can help Aussies and Kiwis create the perfect USA itinerary! For more detailed info, on the 50 states, 5 territories and the District of Columbia, please visit: www.VisitTheUSA.Com.Au
Check out Visit The USA’s premier entertainment streaming site: GoUSA TV and our latest Inspiration Guide for U.S. inspiration, as well as our awesome Trip Planner – this can help Aussies and Kiwis create the perfect U.S. itinerary! For more detailed info, on the 50 states, 5 territories and the District of Columbia, please visit: www.VisitTheUSA.com.au
Brand USA can support media famils in a range of different ways. We work with all of our U.S. destination partners to support the compilation of itineraries. We review flight support on a case-by-case basis.
Our Trip Planner is a great tool for agents and travellers, who have an idea of where they’d like to go, or what they’d like to see.
We also have a number of RoadTrips USA itineraries that can provide great suggestions for travellers.
Please visit Brand USA’s media library here to access a range of images from across the United States.
If there are any issues accessing images, please contact:
Sample Itineraries
Brochures
Story Ideas
Arts & Culture in the USA
From world-class museums and vibrant street art to immersive festivals and historic neighbourhoods, the USA is a cultural playground. Highlights include the Chicago Architecture Biennial, Art Basel Miami Beach, and the Whitney Biennial, plus iconic museums like the Getty Center and Smithsonian. Regional traditions, music festivals, and performing arts from Broadway to SXSW, offer endless storytelling opportunities. Every city and town reveals a unique slice of U.S. creativity and heritage.
Pedal Your Way Across the USA
Discover the USA by bike, from city streets and coastal paths to mountain trails and iconic highways. Highlights include new bike lanes in Chicago and San Diego, scenic rail trails like the Great Allegheny Passage, and events such as the 2026 Route 66 centenary. Explore inn-to-inn tours, adaptive cycling, and food-focused rides, or enjoy beach and national park trails. Every ride is an opportunity to uncover the USA’s culture, scenery, and adventure.
Lights, Camera, Action!
With the arrival of summer, it is officially movie blockbuster season. Visit The USA recommends these five must-see destinations for film lovers from celebrating the magic of Disney to the reliving romantic moments in the rain in the ‘Sleepless’ city of Seattle, 30 years on!
Five Culinary Journeys In the U.S. to Get Your Tastebuds Excited
Everyone knows that food and drink can make or break a trip and often the memories of delicious meals linger longer after the holiday is over. From the sweet aromas of roasted peppers lining the streets of Santa Fe to traditional New England fare with a twist in Boston, Visit The USA has pulled together five gourmet destinations to unlock the flavours of the U.S.
Five U.S Destinations that should be on your radar this year
Rhode Island may be the smallest U.S. state but it certainly punches well above its weight. The vast golden beaches and grand historic mansions coupled with an abundance of fresh seafood and boutique wineries make Rhode Island a top pick for 2023.
Dude Ranches: Enjoy a Working Holiday or Luxurious Retreat in the Great Outdoors
The American Frontier and its wide open spaces offer the chance to disconnect from the hustle and bustle of one’s life, and reconnect with nature and yourself.
Happy Halloween…. Spooky Scenes in the USA
Here are six haunted USA destinations for fright-loving Aussies to add to their ‘must-see’ list once we can travel to America again.
America’s 250th Anniversary
On July 4, 2026, the USA will commemorate and celebrate the 250th anniversary of the signing of the Declaration of Independence and the founding of the USA. Celebrations will take place throughout the year, across the entire country.
2026 FIFA WORLD CUP WILL BE HOSTED IN 11 U.S. CITIES
2026 FIFA World Cup is set to be one of biggest sporting events of the decade, estimated to attract 2 million visitors globally and the 11 out of 16 of the host cities will be in the United States.
Super Bowl LX will be hosted in San Francisco
As part of Super Bowl LX activities, the Bay Area will host a highly anticipated slate of events that make up Super Bowl Week, including NFL Honors, Super Bowl Experience, Super Bowl Opening Night, and a robust community program. The events are expected to take place across the Bay Area, with limitless opportunities for visitors and residents to have memorable experiences leading up to the game.
What's New
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New Attractions at Walt Disney World in Orlando
Walt Disney World is getting some incredible additions in 2025 including, a Pirates of the Caribbean-themed tavern, Spaceship Earth Lounge at EPCOT, nighttime parade at Magic Kingdom, and Tiana’s Bayou Adventure replacing Splash Mountain.
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Dataland – World’s First Museum of AI Arts Opening in Los Angeles
Opening in 2025 at The Grand LA in downtown Los Angeles, Dataland is the world’s first museum dedicated to AI-based creativity and data visualisation. This one-of-a-kind museum will showcase immersive art installations that explore the interplay between human imagination and artificial intelligence. It’s a bold new cultural experience for tech enthusiasts, creatives, and curious minds alike.
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MICHELIN Guide Expands to Cover the American South
In a major culinary milestone, the MICHELIN Guide has expanded in 2025 to officially cover the American South, including rural and urban areas across Alabama, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. This broader recognition brings global attention to the region’s dynamic food scene, highlighting everything from hidden gems to top-tier fine dining. The expansion also incorporates the existing Atlanta guide, further cementing the South as a must-visit for food lovers.
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World’s First BBQ Museum open now in Kansas City, MO.
The world’s first museum dedicated to BBQ, ‘Museum of BBQ’ opened in March 2025. The Museum of BBQ is an immersive, colourful environment that encourages you to play while you learn about the elements and regions of American barbecue. Intentionally based in Kansas City–a city known for its barbecue culture–and a place where lots of different influences come together to create unforgettable barbecue plates.
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Epic Universe Park is open at Universal Orlando
Epic Universe Park is open as of 22nd May 2025, doubling the size of the park with 50 new attractions, including themed portals transporting you to the excitement of The Wizarding World of Harry Potter – Ministry of Magic, Super Nintendo World, How to Train Your Dragon – Isle of Berk, Dark Universe and Celestial Park. Five immersive worlds. One amazing theme park.
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MegaZip in Pigeon Forge is Now the Longest Zipline in the USA
Adventure seekers can now experience MegaZip, the longest zipline in the United States, located in Pigeon Forge, Tennessee. It opened in May 2025 and soars over 305 metres above the breathtaking Great Smoky Mountains. With unbeatable views and a high-altitude thrill, it’s a must-visit attraction for adrenaline junkies and nature lovers alike.
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Video
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Training
The USA Discovery Program is the official online training platform for the USA. It’s been designed specifically for the Travel Trade to help agents and travel industry professionals become effective at selling the USA to their clients.
USA Discovery Program for Australian agents and industry professionals.
USA Discovery Program for New Zealand agents and industry professionals.
Fams
Coming soon
Events
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