California is the western-most state of the continental U.S., situated on the southern end of the west coast.
California is the ultimate dream holiday playground. The state is compact and diverse, from snowy peaks, through rocky deserts to the immaculate coastline. No matter your passion, the Golden State has something for everyone, whether you’re travelling on a family road trip, a gap year tour of iconic destinations and events, or a luxury culinary adventure, California showcases the best of the United States.
California is a year-round destination, with weather that has something for everyone, from sun worshippers to snow bunnies. The best time to visit really comes down to what you want to see and do.
On the coast, the average daily high hovers around 21°C and up, but can occasionally spike to 27°C or more on the hottest summer days. At higher altitudes, the weather reflects more of a four-season cycle, with beautiful summers, striking autumn colour, and cold, snowy winters followed by snow melt springs (waterfall season!).
Summer (July – August) is peak season for travellers heading to the state. To avoid peak rates, and longer lines, you may wish to avoid this time of year.
California has two major entry points from Australia and New Zealand, San Francisco (SFO) and Los Angeles (LAX). Flight times range between 12-14 hours direct from Australia and New Zealand.
There are a number of airlines flying direct to California from Australia and New Zealand.
Qantas operates daily services from Melbourne, Sydney and Brisbane to Los Angeles, as well as multiple services weekly from Melbourne, Sydney and Brisbane to San Francisco.
Virgin Australia fly daily from Sydney, and multiple times weekly from Melbourne and Brisbane to Los Angeles.
Air New Zealand flies daily from most major Australian cities to Los Angeles and San Francisco via Auckland.
United Airlines operates services from Sydney and Melbourne to both LAX and SFO.
Delta Airlines and American Airlines operate daily services between Sydney and Los Angeles.
Visit California runs two to three group famils throughout the year. To be in the loop to know when famils and incentives are coming up, sign up to the California STAR digital training platform.
Visit California runs a number of PR fams throughout the year, both in groups, and for individual journalists. All PR fams must visit a minimum of three distinct areas within the state. Visit California runs influencer and new media content trips as well as traditional media famils.
The Visit California team has full discretion over the number and range of media titles, content creators, and journalists that it may invite on a famil.
Visit California can assist journalists, content creators and influencers in a range of ways, including providing flight, accommodation, on-ground transport, and itinerary and planning support. This can extend to a fully sponsored trip.
The Visit California team maintains discretion about which trips it supports, and to what extent.
Visit California hosts trade roadshows every two years in Australia and New Zealand, typically in October. These missions invite California delegates in-market, commonly, up to 15 California delegates will come to the market.
In addition to these roadshows, Visit California hosts Club California Agent training events four times per year, visiting capital cities in Australia and New Zealand. In order to know when these events are coming up, sign up to the California STAR digital training platform
We’re working on it! While we don’t have a list of which of our suppliers offer agent discounts, we can supply you with direct contacts for your targeted suppliers.
While we don’t recommend having a car in either of our gateway cities of L.A. or San Francisco (Ubers/rideshare/taxis and public transport are ever abundant), picking up a hire car is the best way to explore the compact diversity that the state offers. In two hours on California’s extensive state highways, you can go from surfing underneath the Golden Gate Bridge, or on Santa Monica beach, to skiing at Lake Tahoe or Big Bear, so road trips are an absolute must-do for any traveller.
There are many places we recommend to try star-spotting, especially in LA. Obviously, Hollywood can be a hotspot, as can the bars and spas in West Hollywood, and shops in Rodeo Drive and Beverly Hills.
Keep your eyes peeled all over the state though, as many stars live away from the big city, and holiday in the towns and cities across California.
California boasts nearly 20 major league professional sports teams from L.A. to San Francisco, San Diego, Anaheim, Oakland, Sacramento. No matter whether you want to see Baseball, Basketball, Football, Hockey or Soccer, you can find local teams all over!
No! California has an incredible depth of culinary offerings from quirky food trucks to Michelin-starred restaurants. California also boasts some of the freshest produce in the United States, and many of the restaurants focus on a farm-to-fork philosophy.
Family holidays are when some of the most treasured memories are made, and Kidifornia is an amazing place to create yours. The Golden State has something guaranteed to amaze everyone, aged one to 100.
An adventurous Yosemite hiking expedition in the wild High Sierra, zipping down the snowy peaks of Lake Tahoe, hands-on learning at the California Academy of Sciences, or the glitz and glamour of Beverly Hills; there are endless opportunities for kids and adults alike to dream big in California. Learn more at Kidifornia!
California has an incredible compact diversity, which means you can get from surfing to skiing, or from deserts to forests in just two hours’ drive. Great places to start your exploration are in California’s nine National Parks, which include Yosemite, Joshua Tree, Death Valley, the Channel Islands, and way more!
For the adventurous travellers, California is also a paradise for extreme sports lovers, with options available all over the state.
Tipping is common practice in the US and part of our hospitality culture. Below is a general guide to follow:
Taxis: 10-15% (many taxis in the US aren’t equipped with credit card machines, so ask before you get in)
Tour guides: 20%
Bell desk: $2/bag
Valet: $2 when they bring your car around (nothing when you drop it off)
Valet loading luggage into your car: $2/bag
If hotel delivers anything to your room: $3
Housekeeping: $3/day on the bed
Courtesy shuttle: $2 per person
Doorman if they call you a cab: $2
Access hard copies of the International Visitor’s Guide and Road Trips Guide from Visit California.
Visit California’s website is a great resource for additional information.
Venus Spirits Opening new Restaurant and Distillery Expansion
One of the West Coast’s favourite distilleries are expanding their location to include a 100-seat dining experience, with indoor and outdoor spaces, and a coinciding launch of new beverages and tasting areas.
Homewood Mountain Resort’s Making Snow
The resort’s ability to make and groom snow has been expanded, meaning a longer, and larger snow season for guests.
Curtis Stone Unveils Next Maude Menu
Continuing his theme of exploring the world’s best wine regions through their cuisine, Curtis Stone will be taking guests on an olfactory tour of Tuscany, Italy in his October – December menu for Maude.
The Piccolo Paso Robles
This boutique accommodation option highlights Paso Robles’ local producers, especially local winemakers, with spaces like the rooftop Piper Wine Lounge, showing off local and international vintages.
Find San Francisco’s Ghosts
Get hands-on with the ethereal in San Francisco’s newest paranormal investigation tour with Wild SF.
WALT Napa Oxbow Opens
Taste 1,000 Miles of Pinot right in the heart of Napa, at the latest tasting room WALT Napa Oxbow.
Santa Monica Proper
The first luxury hotel to open its doors in Santa Monica in over a decade, the Proper’s design takes its cues from the coastline on which it sits. Make sure to check out the Balearic restaurant.
Hideaway Santa Barbara
This brand new luxury hotel brand blends old world design and charm with new world mod-cons in an intimate boutique experience.
Carmel Valley Ranch Market and Creamery Expansion
Adding a list of artisan producers to the ranch’s already 120+ hectare space, the Market and Creamery will bring a fishmonger, gardener, beekeeper and cheesemaker to guests, for interactive experiences or picnic supplies.
The Inn at Rancho Santa Fe Ranch Guest Experience
Guests can now head out on an equestrian-themed experience of riding and dressage, including dining with miniature horses at the Inn’s themed-restaurant.
Oceana Opens in Santa Monica
The former Oceana Beach Club has re-emerged as the luxury boutique Oceana after a $25m transformation. The Wilshire Boulevard property aims to deliver a private residential experience with all the luxury hotel trimmings.
Visit California’s California STAR online training platform provides agents with the information, facts, stats, and media that they need to confidently and effectively sell the state to their clients.
California STAR graduate agents also receive a range of benefits, including additional access to Visit California events, incentives, and competitions.