Travel South USA

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FAQs

What is Travel South USA?

Travel South USA is the official regional destination marketing organisation for the southern United States. The non-profit organisation promotes travel to and within its member destinations: Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, and West Virginia. Travel South USA serves as an information source for journalists, tour operators, retail travel agents, and other travel professionals.

When’s the best time to go to the South?

The south of the USA is full of year-round destinations. As each state’s geography can be quite different, there is no ‘best’ time to travel. It should be noted however that summer can get quite hot, and winter quite cold, depending on which parts of the south you might travel to.

What's the best way to get there?

There are easy connections from Houston, Dallas/Fort Worth, Chicago, LAX and San Francisco.

The easiest way to get between destinations in the South is on a self-drive road trip, utilising the far-reaching and efficient highway system.

Does Travel South USA host famils?

No. Each year Travel South USA hosts an international showcase, where product and marketing managers meet with Travel South USA delegates. As part of the Hosted Buyer Program, these managers can be part of the “Super Famil”, touring the state.

Does Travel South USA run agent events or roadshows?

Travel South USA look forward to heading Down Under June 2023. Stay tuned for further details.

Please contact penny@gate7.com.au for further inquiry

Does Travel South USA offer agent discounts?

Travel South USA does not have specific agent discounts, but is happy to review requests on a case-by-case basis.

Where can I experience that famous Southern hospitality?

Everywhere! Southern hospitality is all about welcoming visitors into a family-style environment with shared meals and communal stories. Each state has their own variation but the south is warm and welcoming all over, and we can’t wait until you return or visit for the first time!

Where can I discover more about the South’s history?

The stories of the south stretch back centuries, and the easiest ways to start to explore our history is through online platforms like The United States Civil Rights Trail. Additionally, the Kentucky Bourbon Trail, or the Blues Highway are great ways to learn about how the South celebrates its history and culture.

Where can I sample some delicious Southern BBQ?

Southern Barbecue is different across different states, with sauces, meats and flavours varying wildly. We encourage guests to sample locally in every town and city they go to to get the full experience in the South.

How can I enjoy music experiences in the South?

The South is the birthplace of a number of genres of music like Rock n Roll, Blues, Gospel, Soul and R ‘n’ B. Live music is a tradition in nearly every part of the south, but often centres on Nashville, Memphis, New Orleans. Visiting classic recording studios, and venues like Sun Studios, Stax, and the Grand Ole Opry is a huge honour for guests and artists alike.

What if I am an outdoor enthusiast?

One of the surprising parts of the South is the breadth of incredible landscapes in National, State and Local parks. From the bayous by the ocean to the Great Smoky Mountains, there is a diversity in the landscapes and views you’ll see.

Story Ideas

What's New

August 2022
  • North Carolina's Grandfather Mountain Opens New Nature Discovery Centre
    Grandfather Mountain in North Carolina extends its connection to natural wonder with the Wilson Centre for Nature Discovery, the focal point of a new Conservation Campus at the UNESCO International Biosphere Reserve. The centre adds a dozen interactive exhibits and experiences that connect to the mountain's 16 natural communities. New outdoor learning spaces include a pavilion and an amphitheatre with terraced seating while an ADA-accessible auditorium, classrooms and new food service facilities extend the park’s capacity for hosting conferences and other events. Grandfather Mountain, a 5,946-foot peak off the Blue Ridge Parkway near Blowing Rock, is known for its walking trails, wildlife habitats and the Mile High Swinging Bridge.
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  • One of the USA’s Best Motorsports Park, Kentucky’s NCM, Announces a Multi-Million Dollar Renovation
    The National Corvette Museum’s Motorsports Park has announced plans for $2.4 million improvement. The facility was damaged when an EF-3 tornado touched down in Bowling Green and the developments will not only restore the attraction, but add a wide variety of expansions. The Holley Tower Expansion will include a new rooftop bar, expanded observation deck, event rental space, additional classroom space, and state-of-the-art amenities and design. The Kimberlee A.Fast Pavilion will also be upgraded with quick-service dining, expanded viewing for spectators and a track-side patio with seating. Construction is set to be completed by early 2024, however the park will remain open for its museum, events, Corvette driving experiences and more.
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September 2022
  • Brownsville Tennessee opens new mountain bike & fitness trails inspired by regional music
    The recently opened Rockin’ Roll Hatchie Trails located along the wilds of the Hatchie River Basin, are 4.5 miles of natural dirt trails with levels for all skill sets. The trail names and features highlight regional music greats like Tina Turner and Sleepy John Estes. Try your riding skills on Yank’s Mandolin or bravely cross Hammie’s Harmonica. Enjoy roaming amongst the cypress groves and maybe even spot deer and migratory birds in the Hatchie National Wildlife Refuge.
  • Soar over alligators with Louisiana’s newest attraction
    Zip NOLA is now open for business in the historic town of Frenier, near New Orleans. Visitors can enjoy five separate ziplines, two suspension bridges and a stunning spiral cypress tree staircase along the banks of Lake Pontchartrain. Expect incredible views of the Maurepas swamp and even the New Orleans skyline, while spotting critters such as alligators, turtles, snakes, deer, armadillos and more, safely off the ground. The huge gift shop provides all things New Orleans, and even houses baby alligators and turtles for an up close experience.
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  • New Luxury Hotels in South Carolina
    The Palmetto State has seen plenty of new luxury hotel openings this year. The Pinch Charleston offers luxury amenities and fully outfitted guestrooms from check-in to check-out. The boutique hotel features dashes of Victorian heritage, handpicked artwork and modern comforts to invite a sense of enchantment to its guests. The state’s largest city also opened The Iris Charleston, an apartment hotel that displays a contemporary design that is as vibrant as it is elegant, alongside state of the art parking carousels and premium amenities. The capital of South Carolina, Columbia, has opened the Cambria Columbia Downtown The Vista, where guests can enjoy upscale amenities, workout in their fitness centre, enjoy meals at their on-site restaurant and admire the artwork by local artists.
October 2022
  • Unwind and reconnect in Tennessee's new Farmstay experience
    Opening this December just outside of Nashville, Southall Farm & Inn invites guests to explore 325 acres of a working farm, inviting inn, dining, and spa experiences to escape the pressure of city life. With 62 guest rooms and 16 separate cottages, guests can reconnect with themselves and nature through healthy meals, home-grown ingredients, and outdoor excursions. Arriving amid the lush rolling hills of historic Franklin, Tennessee, a location sure to make you breathe deeper and feel more at ease. Surrounding you with greenhouses on one side, and rows of heritage crops, orchards, and gardens on the other. Now available for booking.
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  • World-class Kentucky distillery set to open new dining experience
    An exciting new local tourism and dining destination at the Buffalo Trace Distillery near downtown Frankfort is opening 2023. The distillery will transform a decommissioned gas station into an outstanding restaurant experience which will showcase Kentucky Proud food and beverages to an even wider audience. The restaurant aims to pair its cuisine with the distillery’s award winning whiskey, such as the ‘George T. Stagg’ whiskey, which won World Whiskey of the Year for 2022.
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June 2023
  • New hotel opened in French Quarter New Orleans
    : A new hotel has opened in French Quarter one block from the popular Frenchmen Street. Offering free breakfast, an indoor pool, valet parking and is pet-friendly.
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  • Mountains - North Carolina
    No matter the season, outdoor adventure awaits in North Carolina’s Mountain region. Landscapes are infused with forested peaks, waterfalls, scenic overlooks and trout-filled streams. The northern part of the region, named the High Country, promises spectacular year-round hikes, winter sports, summertime tubing and vineyard excursions. In Asheville and the surrounding foothills, visit the beloved Biltmore estate, Blue Ridge Parkway, breweries, culinary scenes and cascading waterfalls for a broad, full experience. In the southwest corner, explore the Smoky Mountain and Cherokee region filled with splendid vistas, fly-fishing and rafting opportunities, gem mining and the rich heritage of the ancestral home of the Cherokee people.
  • Coast - North Carolina
    Beach life is the backdrop of the Coast region. Enjoy 300 miles of sun-soaked Atlantic shoreline complete with dunes, natural areas, lighthouses and spectacular wild horse herds. Waterfront activities such as kayaking, paddleboarding, surfing, and kiteboarding fill your days while fresh seafood fills your appetite. Reel in a great catch or witness sea turtle rescues. This region is home to many firsts such as America’s first colony, the first Wright Brothers’ flight, various historical districts and colonial towns, Blackbeard’s home and Civil War battlefields. Dubbed “Hollywood East,” the region boasts over 400 TV and film productions and is the setting of many iconic works of Nicholas Sparks.
  • Piedmont - North Carolina
    Located in the heart of North Carolina, the Piedmont region pulses with an urban flare from the largest cities the state has to offer. Lush green spaces, NASCAR races and breweries are all Charlotte must-sees paired with a short trip to the nearby Hickory Furniture Mart. Raleigh-Durham, home to the prestigious Duke University and UNC Chapel Hill, is a cultural hub of art and history museums where culinary treats and award-winning accommodations await. Greensboro is a bustling community home to the International Civil Rights Museum including the site of the first sit-in of the Civil Rights era. To complete your experience, don’t miss the luxurious lodging options or the well-known wine region. The Pinehurst area, soon to be the home of the World Golf Hall of Fame, has over 40 courses to suit every ability and hosts the elite U.S. Open every seven years.
  • Culture that Inspires - North Carolina
    Experience grandeur at the Biltmore Estate. It reigns as the largest American mansion with a winery, fanciful gardens and art exhibitions. Enjoy annual festivals, such as the Ava Gardner Festival and the Azalea Festival. Don’t miss the largest pottery community in Greensboro or the many art and history museums in Raleigh.
  • Music for the Soul - North Carolina
    From concert halls to outdoor theaters, live music venues throughout the state are easy to find. The Orange Peel and Rabbit Rabbit are Asheville favorites as well as the Blue Ridge Music Trail highlighting the heritage of mountain music. Raleigh’s annual Wide Open Bluegrass Festival features the best national and international bluegrass artists.
August 2023
  • Alabama - New Africatown Heritage House in Mobile
    Africatown Heritage House is a community building that houses “Clotilda: The Exhibition,” to share the long-untold story of the nation’s last known slave ship, the Clotilda, and the community that was created by the vessel’s survivors and their descendants. It has been named “Best Opening Museum in 2023” by the National Geographic
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  • Louisiana - Baton Rouge – 2024 Parade Dates coming soon!
    Mardi Gras in Baton Rouge is an annual celebration attended by thousands each year who join in and experience the exciting activities hosted in the Red Stick. Baton Rouge offers a variety of parades, and it has become a favorite place for families looking to celebrate Mardi Gras.
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  • Louisiana - New Orleans named #3 in the Travel + Leisure Readers’ 15 Favorite Cities in the United States of 2023 list.
    Nearly 165,000 T+L readers completed the 2023 survey, an increase of nearly 25 percent over pre-pandemic voting levels. A total of more than 685,000 votes were cast across over 8,500 unique properties (hotels, cities, cruise lines, etc.).
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  • Kentucky - Immersive children’s museum coming to Louisville
    The Portland Museum, located on Louisville’s west end, is working to create AHOY, the Adventure House of You Children’s Museum which will feature risky play, an indoor and outdoor space, and pay tribute to the heritage of Louisville’s West End. AHOY is anticipated to cost $4 million, will be completed in four phases and is projected to open in 2024.
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  • Kentucky - Derby Museum to host exhibit honoring women jockeys
    The Kentucky Derby Museum is honouring women’s contributions to the horse industry with its new “Right to Ride” exhibit opening Oct. 16. Some exhibit highlights include a main 29-minute documentary and three oral history video stations featuring interviews with female jockeys, artifacts and ephemera tracing the tory of the first American female jockeys, treasures from personal collections of Derby-riding women, and more.
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  • Kentucky - Bob Dylan’s Heaven’s Door coming to Kentucky
    Heaven’s Door, the American whiskey co-created with singer-songwriter Bob Dylan, is moving to Kentucky. Henry County zoning officials approved permit changes that will let small-scale craft operation Six-Mile Creek Distillery expand and partner with Heaven’s Door.
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  • Kentucky - Buffalo Trace Distillery completes second still house, expands tours
    In February, Buffalo Trace Distillery unveiled a second still house. It's part of Buffalo Trace's $1.2 billion expansion which included new cookers, fermenters and a new dry house. Buffalo Trace also unveiled expanded tours with new sites. On the Hard Hat Tour, guests will now be able to see the new still house and some of the other new additions part of the expansion. The Trace Tour has also been expanded and will include more insight into bourbon making.
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  • Tennessee - New exhibit at The Birthplace of Country Music Museum
    “I’ve Endured: Women in Old-Time Music” honours the hidden heroines, activities and success stories of women who’ve impacted the roots of old-time music, from Mother Maybelle Carter to Rhiannon Giddens.
  • Tennessee - The Making of Elvis at Graceland
    Graceland’s “The Making of ELVIS,” includes behind-the-scenes videos of the making of the film, handwritten notes, drafts of scripts, storyboards, props, set pieces and costumes. Until 4 September.
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  • Tennessee - Gaylord Opryland Resort’s “Summer of More”
    Gaylord Opryland Resort’s “Summer of More” features a variety of seasonal activities, including fantasy-filled Pirates and Princesses themed experiences, enchanting indoor gardens, water adventures and culinary cuisine through 4 September 2023
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  • West Virginia - The first waterfall trail in the US had added 9 new cascades
    There are hiking and biking trails, hot spring and art trails — so why not waterfall trails? It’s a question the state of West Virginia, which is home to more than 200 waterfalls, was posed to answer, developing the nation’s first statewide waterfall trail
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  • West Virginia - Stargazing
    The West Virginia Department of Tourism has partnered with the International Dark-Sky Association to launch a new campaign highlighting the state’s endless stargazing opportunities. Home to one of the largest and darkest skysheds on the East Coast, West Virginia is the perfect spot to unwind and soak in the beauty of the star-studded skies. Last year, Travel + Leisure dubbed the state as “the most under-the-radar stargazing destination in the U.S.” in the US
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  • Missouri - Jack C. Taylor Visitor Center
    Jack C. Taylor Visitor Center at the Missouri Botanical Garden features a video wall that tells the story of the garden’s global conservation mission, a restaurant with expansive views of the garden and more than 46,000 plants.
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  • Missouri - St. Louis Kaplan Feldman Holocaust Museum expansion
    St. Louis Kaplan Feldman Holocaust Museum underwent an expansion that tripled the size of the museum in order to better tell the story of the Holocaust through new exhibits like the Impact Lab.
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  • Missouri - Finley Farms
    Finley Farms is an urban farm that supplies fresh produce to three on-site dining establishments that include an upscale restaurant, a casual, family-friendly spot and a coffee shop – all located on the bank of the Finley River in Ozark. They also offer events and workshops.
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September 2023
  • Missouri – Sobela Ocean Aquarium
    Explore 34 habitats featuring nearly 8,000 sea creatures at the new Sobela Ocean Aquarium at the Kansas City Zoo. Exhibits tell the story of how ocean currents connect animal life across the globe. The aquarium is involved in several conservation projects, including a partnership to provide a home for young sea otters that become lost or separated from their mothers and cannot be returned safely to the ocean.
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November 2023
  • Louisiana - Liberation Pavilion Opening in New Orleans
    November 3 The National WWII Museum will open the highly anticipated Liberation Pavilion, its final permanent exhibit hall at the beginning of November. Liberation Pavilion explores the end of World War II, the Holocaust, the postwar years and how the war continues to impact our lives today. The three-story pavilion houses two floors of exhibit space featuring first-person accounts, iconic imagery, powerful artifacts, and immersive environments, as well as a brand-new cinematic experience on the third-floor theatre.
January 2024
  • New Orleans - Dew Drop Inn
    The Dew Drop Inn in New Orleans is a historic music venue pivotal to the birth of Rock 'n Roll. Once graced by legends like Ray Charles and Little Richard, it transcended its role, serving as a hotel, restaurant, nightclub, and barbershop—a testament to Black entrepreneurship during Jim Crow. Now undergoing a revival, the Dew Drop Inn blends its rich history into a destination merging a historic venue, stylish hotel, and vibrant pool club, inviting visitors to witness the harmonious blend of past and present.
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March 2024
  • CPKC Stadium
    CPKC is proud to announce that the first stadium for a women’s professional sports team to be built in the world will officially be known as CPKC Stadium. Located near downtown Kansas City, Mo. on a seven-acre site at the east end of Berkley Riverfront Park, the 11,500 seat stadium is slated to open at the start of the 2024 National Women's Soccer League (NWSL) season. The riverfront stadium will be right on the bank of the Missouri River with easy access to many restaurants, bars and entertainment venues. Kansas City’s free public streetcar will run to the stadium, allowing easier access. Inside the stadium visitors can get a taste of local cuisine, including Kansas City’s most famous offering – barbecue.
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  • Fire in the Hole
    Silver Dollar City theme park unveils an all new version of a park favourite in spring 2024. The reimagined Fire in the Hole family roller coaster – the largest indoor coaster in the Midwest – is double the size of the original ride, a Silver Dollar City staple since 1972. You’ll find the new $30 million ride in the park’s Fire District.
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  • The George Hotel
    Joining Georgetown, South Carolina’s historic district, The George is a posh waterfront hotel with 56 rooms and suites. Inspired by the town’s 18th- and 19th-century architecture and coastal landscape, the hotel houses eclectic furnishings, local art, and a seafood-driven restaurant/raw bar. Along the property’s waterfront greenspace, there’s marina access for boaters to dock and guests to adventure. Plus, there is an outdoor bar with lawn games and boat-watching galore.
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  • Cataloochee Ranch
    Mountain cosy meets cowboy chic at Cataloochee Ranch, a new Relais & Châteaux hotel on a mountaintop in the Smokies. The 700-acre property is just 62kms from Asheville. Mixing classic ranch fun with top-notch accommodations and cuisine, the hotel will offer fishing, crafts, ropes courses, horseback riding, a spa, and more. Guests can book one of the twelve Ranch Cabins now, and the six-suite Lodge will open in March.
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  • Cloudland
    A new Curio by Hilton hotel, Cloudland, will soon join the McLemore Club on picturesque Lookout Mountain. The elegant mountain getaway will feature a world-class spa and fitness centre, a cliffside infinity pool, numerous dining options, two world-class 18-hole golf courses, and numerous activities.
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  • Drift
    Drift in East Nashville is taking the space of a 1966-built inn and will be the cool brand’s fourth property. Check-in is seamless, and the concierge is virtual for guests of the 87 multi-room suites. There will also be a pool (and cabana scene), three food and beverage concepts, and a spectacular penthouse suite.
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April 2024
  • Dueling Dinosaurs
    The Dueling Dinosaurs exhibit opening at the North Carolina Museum of Natural Sciences is a captivating journey back in time, immersing visitors in the awe-inspiring world of prehistoric giants. This groundbreaking exhibit showcases an extraordinary fossil discovery—a remarkably well-preserved and unique specimen featuring two dinosaurs locked in a dramatic duel. Stepping into the gallery, visitors are greeted by the majestic sight of these ancient adversaries frozen in time. Cutting-edge technology, including interactive displays and immersive visual aids, brings the Dueling Dinosaurs to life, offering a virtual time-travel experience that allows patrons to witness the intense battle between these colossal creatures. This exhibit offers a truly unforgettable and educational experience for visitors of all ages.
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  • The Flat Iron Hotel
    Housed in one of Asheville’s first “skyscrapers” built in 1925, The Flat Iron Hotel will soon open with 71 well-stocked rooms, a locally sourced Italian restaurant, a rooftop bar, a coworking space, and a speakeasy.
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May 2024
  • Printing House
    The Printing House will be an exciting addition to 3rd Avenue in downtown Nashville. Across 11 floors will be 187 rooms, plus a garden terrace bar featuring live music, games, and craft cocktails. With its iconic address at Third Avenue and Peabody Street, this downtown modern hotel is located just four blocks from the bustling strip of historic Broadway and less than 2km from iconic Printers Alley, today the city’s nightlife hub. The city’s legacy is in the details from our exterior design to the menu offerings at the café.
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  • The Flying Fifty
    We love a small-town boutique hotel addition, and The Flying Fifty will pay homage to the group of men of the same name who shaped Cullman’s unique history. The hotel has teamed up with local artists and brands like Red Land Cotton to outfit each suite’s linens.
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June 2024
  • The Dunlin
    Another Auberge addition, The Dunlin, opens this summer on the banks of the Kiawah River. The 72 cottage-style rooms and suites and 19 residential villas are just a slice of the 2,000-acre resort. Expect tons of outdoorsy and cultural entertainment on the 20 miles of waterfront, the 100-acre working farm, and the 32kms of nature trails on the property. The main Lodge has a roomy wraparound porch, a cosy library lounge, a cabana-lined pool, a luxurious spa, and much more.
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Images

Access Travel South USA’s collection of imagery, videos, and b-roll footage to get a glimpse of the diverse offerings available in the South.

Whether you’re looking for food, music, outdoors, or culture, you’ll find it in the Travel South USA Media Room, and sign-up to the Travel South USA Asset Library, to download images for each of our states.

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