Case Studies Archive

Big Fat Greek PR Triumph for Explore Worldwide

A strategic collaboration with Sunrise catapulted Explore Worldwide into the Australian market.

Case Studies

Southern USA Charm Down Under

How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market

Case Studies

Celestyal Turns Niche into Notable

Focusing on their niche point-of-difference put Celestyal Cruises’ on the map for Australian travel media.

Case Studies

Connecting with Kiwis: Gate 7 & NZME

Looking to attract more kiwis to your destination? Start with an awareness campaign and a media partner who intimately understands their audiences.

Case Studies

Tourism’s Advocacy Opportunity

Tourism is a cornerstone of the Australian psyche and economy, but the absence of a unified voice stalls the innovative solutions our industry needs to face a crisis.

Travel Industry Insights

Travel Helped the Radio Star: Visit California & MMM Radio Integration

Partnering with some of the biggest names in Australian radio to bring the Golden State straight to listeners’ ears from L.A. resulted in a hot ROI for Visit California.

Case Studies

Google Mapping Your Way to Positive Destination Perception

With more and more travellers turning to Google Maps both before and during the travel planning process, the way your destination and local businesses are represented in this platform will significantly contribute to the user’s perception of your destination.

Travel Industry Insights

Broadcasting Awareness from the Mountaintops: Alterra Mountain Co + Sunrise

By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.

Case Studies

Focus on Local SEO over Keyword SEO to Drive Economic Impact

To help local businesses capture and convert lucrative audiences with high purchase intent, Local SEO should be prioritised over keyword and website optimisation strategies. Learn why.

Travel Industry Insights

JNTO “Influences” Recovery

When earthquakes in Japan shifted the tourism board’s in-market strategy, Gate 7’s outlook on content creation and distribution framed a stunning portrait of the nation’s regions within an integrated campaign.

Case Studies

Crisis Communications: The Koala Crusade

As tragic bushfires overtook the Australian national psyche, a holistic crisis communications strategy helped to take the heat off a hard-working local council and one of their key destination stakeholders.

Case Studies

Maximise Recovery by Thinking Locally

Destinations that invest in operators' Google My Business listings reap rewards long after recovery funding is allocated.

Travel Industry Insights

Optimising Beyond Owned Channels

Many tourism destinations have a gaping hole in their digital strategy, leaving their recovery efforts falling short of the mark.

Travel Industry Insights

TIME to Give Back to my NZ Travel Agent Family

When times got tough for the travel industry, Gate 7’s New Zealand Country Manager, Wayne, found a perfect way to give back to the travel industry by giving more of himself.

Travel Industry Insights

NZME + House of Travel + Brand USA

Brand USA and NZME continue to create impactful and needle-moving campaigns but making each campaign better than the one before requires on-going optimisation, innovation, and meticulous stakeholder management.

Case Studies

Maximise Your Destination Marketing Campaign with a Travel Trade Partner

With so many great partners to choose from, it's important to critically evaluate each before committing to a destination marketing partnership. See what we look for when designing a campaign.

Travel Industry Insights

What Australian Agents Need to Better Sell New Zealand Destinations

With the hotly-awaited Trans-Tasman Bubble looming, destinations in New Zealand should start arming Australian travel trade with tools that provide confidence and valuable local knowledge.

Travel Industry Insights

3 Expert Tips to Help Destinations of any Size Engage with Local Travel Trade

Our experts share their top tips to help destinations of any size better engage with Australian and New Zealand travel trade.

Travel Industry Insights

Expanding the Frame: San Diego Tourism Authority, American Airlines and Travelex’s Consumer Content Campaign Campaign

Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.

Case Studies

500 Voices Tell the Greater Port Macquarie Story

Learn how 500+ stakeholders came together to support an integrated PR strategy that placed local spokespeople front and centre to generate 41 million media impressions.

Case Studies

A USA Day the Kiwi Way

A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).

Case Studies

If You Streamline It, They Will Come – Brand USA’s New Zealand Expos

By removing barriers to attendance and providing more value to exhibitors, Gate 7 maximised attendance for the Brand USA Travel Trade Expos in New Zealand while receiving 95% satisfaction with attendees.

Case Studies

Integrating Public Relations into your Destination Marketing Strategy

Destinations looking to turn engagement into visitation must seamlessly integrate public relations (PR) into their destination marketing strategy for maximum effect.

Travel Industry Insights

A Travel Trade Primer for Regional Destinations

Now is the time for regional destinations to explore product development and packaging, travel trade distribution channels, and relationships that create long-term partnerships.

Travel Industry Insights

Port Macquarie Embraces Travel Trade Distribution

When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.

Case Studies

A Product for Every Season – North Lake Tahoe

Through a long-term product development and distribution strategy, North Lake Tahoe increased their available long-haul product listings by 620% and nearly doubled market spend in-destination over four years.

Case Studies

Brand USA’s ‘One-Badge Wonder’ Agent Incentive

Brand USA turned a global lock-down into one of their most successful and cost-effective training campaigns by providing value to agents when they needed it most.

Case Studies

Maximising travel product distribution networks

As domestic travel begins to boom, regional tourism bodies must move quickly to expand their market share by creating smart tourism product packages and leveraging travel industry distribution networks like never before.

Travel Industry Insights

The Power of Brand Partnerships

A carefully selected brand partnership can help you open up new promotional channels, supplement reduced marketing budgets, and build awareness and prestige amongst key niche audiences.

Travel Industry Insights

Witchery + Excite Holidays + Santa Monica

A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.

Case Studies

Los Cabos Virtual Roadshow

With a dash of innovation, a pinch of quick-thinking, and a menu of delicious Mexican home cooking, we brought Los Cabos to life through pre-recorded presentations targeting hand-selected segments of our travel agent database in a highly successful virtual roadshow.

Case Studies

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