When Celebrity, Cuisine & Crisis-Smart PR Collide

From Pie Room to Prime Time: How a one-day pop-up turned 26 million earned reach and a potential crisis into positive national coverage. 

Big Fat Greek PR Triumph for Explore Worldwide

A strategic collaboration with Sunrise catapulted Explore Worldwide into the Australian market.

Southern USA Charm Down Under

How Gate 7's innovative approach brought the charm of the Southern USA to Australia, boosting engagement, knowledge, and media coverage for Travel South USA's Annual Sales Mission in a competitive market

Celestyal Turns Niche into Notable

Focusing on their niche point-of-difference put Celestyal Cruises’ on the map for Australian travel media.

Connecting with Kiwis: Gate 7 & NZME

Looking to attract more kiwis to your destination? Start with an awareness campaign and a media partner who intimately understands their audiences.

Travel Helped the Radio Star: Visit California & MMM Radio Integration

Partnering with some of the biggest names in Australian radio to bring the Golden State straight to listeners’ ears from L.A. resulted in a hot ROI for Visit California.

Google Mapping Your Way to Positive Destination Perception

With more and more travellers turning to Google Maps both before and during the travel planning process, the way your destination and local businesses are represented in this platform will significantly contribute to the user’s perception of your destination.

Broadcasting Awareness from the Mountaintops: Alterra Mountain Co + Sunrise

By weaving a comprehensive narrative into 12 Sunrise Breakfast segments shot on location over two weekends at four mountains, Gate 7’s PR team was on track to expose 3 million Australian consumers to Alterra Mountain Co.’s Ikon Pass.

Focus on Local SEO over Keyword SEO to Drive Economic Impact

To help local businesses capture and convert lucrative audiences with high purchase intent, Local SEO should be prioritised over keyword and website optimisation strategies. Learn why.

JNTO “Influences” Recovery

When earthquakes in Japan shifted the tourism board’s in-market strategy, Gate 7’s outlook on content creation and distribution framed a stunning portrait of the nation’s regions within an integrated campaign.

Crisis Communications: The Koala Crusade

As tragic bushfires overtook the Australian national psyche, a holistic crisis communications strategy helped to take the heat off a hard-working local council and one of their key destination stakeholders.

Optimising Beyond Owned Channels

Many tourism destinations have a gaping hole in their digital strategy, leaving their recovery efforts falling short of the mark.

NZME + House of Travel + Brand USA

Brand USA and NZME continue to create impactful and needle-moving campaigns but making each campaign better than the one before requires on-going optimisation, innovation, and meticulous stakeholder management.

Maximise Your Destination Marketing Campaign with a Travel Trade Partner

With so many great partners to choose from, it's important to critically evaluate each before committing to a destination marketing partnership. See what we look for when designing a campaign.

3 Expert Tips to Help Destinations of any Size Engage with Local Travel Trade

Our experts share their top tips to help destinations of any size better engage with Australian and New Zealand travel trade.

Expanding the Frame: San Diego Tourism Authority, American Airlines and Travelex’s Consumer Content Campaign Campaign

Pushing the boundaries for integrating influencer-led content with a consumer competition campaign, San Diego Tourism Authority, along with Travelex and American Airlines, were able to generate a media value ROI of 517:1 and stunning visual imagery.

500 Voices Tell the Greater Port Macquarie Story

Learn how 500+ stakeholders came together to support an integrated PR strategy that placed local spokespeople front and centre to generate 41 million media impressions.

A USA Day the Kiwi Way

A win/win partnership between Air New Zealand and Brand USA led to the “ultimate New Zealand agent training day” which engaged approximately 10% of the New Zealand travel trade and garnered near universal praise (plus a whole stack of simulated B-777 flights).

If You Streamline It, They Will Come – Brand USA’s New Zealand Expos

By removing barriers to attendance and providing more value to exhibitors, Gate 7 maximised attendance for the Brand USA Travel Trade Expos in New Zealand while receiving 95% satisfaction with attendees.

Integrating Public Relations into your Destination Marketing Strategy

Destinations looking to turn engagement into visitation must seamlessly integrate public relations (PR) into their destination marketing strategy for maximum effect.

A Travel Trade Primer for Regional Destinations

Now is the time for regional destinations to explore product development and packaging, travel trade distribution channels, and relationships that create long-term partnerships.

Port Macquarie Embraces Travel Trade Distribution

When Port Macquarie decided to trial a travel trade distribution strategy, the resulting pilot campaign smashed expectations selling nearly 1,000 packages in a month and driving ~5,000 new visitors to the region.

A Product for Every Season – North Lake Tahoe

Through a long-term product development and distribution strategy, North Lake Tahoe increased their available long-haul product listings by 620% and nearly doubled market spend in-destination over four years.

Brand USA’s ‘One-Badge Wonder’ Agent Incentive

Brand USA turned a global lock-down into one of their most successful and cost-effective training campaigns by providing value to agents when they needed it most.

The Power of Brand Partnerships

A carefully selected brand partnership can help you open up new promotional channels, supplement reduced marketing budgets, and build awareness and prestige amongst key niche audiences.

Witchery + Excite Holidays + Santa Monica

A tailor-made fashion brand partnership helped Santa Monica drive a 95% increase in year-over-year revenue for their destination by integrating travel trade, public relations, and content across multiple consumer channels in one of their most successful campaigns to date.

Los Cabos Virtual Roadshow

With a dash of innovation, a pinch of quick-thinking, and a menu of delicious Mexican home cooking, we brought Los Cabos to life through pre-recorded presentations targeting hand-selected segments of our travel agent database in a highly successful virtual roadshow.

Why are we on holidays all the time?

How travel’s sex appeal killed the great Australian dream

Up & Away

How aviation technology is causing destinations to switch gears

How to travel well on an aeroplane

Health and wellness climbs aboard.

One Day that Changed my Opinion on Influencers

Choosing the right influencers will change your campaign.

Sustainable Tourism is the Untamed Frontier of Luxury Travel

"Sustainable" doesn't have to exclude, but it can be exclusive.

Narrowcasting: The Future of PR Placements

Put away the drag net and get out the spear gun.

Lifetime of Holidays: Brand USA Product Development

Driving mature destinations through to the next growth cycle.

Creating commercial outcomes by colouring outside the lines

A collaboration between Visit California and Air New Zealand put a focus on the family while driving exceptional results for both client and brand partner in a creative, high-tech street execution.

Hungry Eyes, Happy Travellers

Travellers are letting their appetite lead the booking cycle

Get Vocal, Get Local

5 Tips for Launching Social Media Platforms in Australia & New Zealand